A Positive Move In Increases Renewal Percentages

Appfolio Websites • September 29, 2019

Move-in day has proven to be the day when the sales and leasing processes wrap up and the resident retention efforts begin. Yes, retention efforts begin that soon.

Everyone knows that happy residents are more likely to renew, but at what point does a resident go from happy to then unhappy?

It can start as early as the day they move in!

Kingsley Associates Case Study

Kingsley Associates published a case study that details exactly how resident move-in experiences impact renewal rates. In the study, a Kingsley Associates client surveyed residents from multiple communities at three different points in their lease:

The outcome was that residents who were satisfied at move-in remained satisfied through renewal. However, residents who were not happy the day of move-in were not likely to become happy before it was their renewal time.

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How to Boost Your Rental Property’s Curb Appeal

By Kevin Quat • April 1, 2025

Key Takeaways First Impressions Matter: Enhancing your rental property's curb appeal can attract more potential tenants and increase its value. Simple upgrades like fresh landscaping, a clean walkway, and a well-maintained exterior can make a big difference. Lighting and Maintenance Are Key: Good outdoor lighting improves both aesthetics and security, while regular maintenance—such as repainting the front door and cleaning gutters—keeps your property looking inviting and well-kept. Small Changes, Big Impact: You don’t need a full renovation to boost curb appeal. Adding potted plants, updating house numbers, or installing a stylish mailbox can create an instant visual upgrade with minimal effort.

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By Kevin Quat • April 1, 2025

Key Takeaways Maintain Clear Communication: When tenants request to paint, it's important to discuss expectations and guidelines upfront. This ensures both parties understand the conditions and helps maintain a positive landlord-tenant relationship. Set Specific Conditions: If you decide to allow painting, consider setting parameters such as approved color palettes, designated areas, and requirements for repainting upon move-out. This approach helps preserve the property's appeal for future tenants. Consider Alternatives: If you're hesitant about permanent changes, suggest removable options like high-quality, removable wallpaper. This allows tenants to personalize their space without causing lasting alterations to the property.