A Positive Move In Increases Renewal Percentages

Appfolio Websites • September 29, 2019

Move-in day has proven to be the day when the sales and leasing processes wrap up and the resident retention efforts begin. Yes, retention efforts begin that soon.

Everyone knows that happy residents are more likely to renew, but at what point does a resident go from happy to then unhappy?

 

It can start as early as the day they move in!

 

Kingsley Associates Case Study



Kingsley Associates published a case study that details exactly how resident move-in experiences impact renewal rates. In the study, a Kingsley Associates client surveyed residents from multiple communities at three different points in their lease:

 

The outcome was that residents who were satisfied at move-in remained satisfied through renewal. However, residents who were not happy the day of move-in were not likely to become happy before it was their renewal time.

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